Graphic Design And Printing Technology

Published by
Princeton Architectural Press
37 East Seventh Street
New York, New York 10003
For a free catalog of books, call 1.800.722.6657.
Visit our website at www.papress.com.
© 2009 Princeton Architectural Press
All rights reserved
Printed and bound in China
12 11 10 09 4 3 2 1 First edition
No part of this book may be used or reproduced in any manner without
written permission from the publisher, except in the context of reviews.
Every reasonable attempt has been made to identify owners of copyright.
Errors or omissions will be corrected in subsequent editions.
This project was produced with editorial support from
the Center for Design Thinking, Maryland Institute College of Art.
Design Briefs Series Editor: Ellen Lupton
Special thanks to: Nettie Aljian, Sara Bader, Nicola Bednarek, Janet Behning,
Becca Casbon, Carina Cha, Penny (Yuen Pik) Chu, Russell Fernandez, Pete
Fitzpatrick, Wendy Fuller, Jan Haux, Aileen Kwun, Nancy Eklund Later, Linda
Lee, Aaron Lim, Laurie Manfra, John Myers, Katharine Myers, Lauren Nelson
Packard, Jennifer Thompson, Paul Wagner, Joseph Weston, and Deb Wood
of Princeton Architectural Press — Kevin C. Lippert, publisher
Library of Congress Cataloging-in-Publication Data
Graphic design theory: readings from the field / edited by Helen Armstrong.
p. cm. — (Design briefs)
Includes bibliographical references and index.
ISBN 978-1-56898-772-9 (alk. paper)
1. Graphic arts. 2. Commercial art. I. Armstrong, Helen, 1971–
NC997.G673 2008
741.6—dc22
2008021063